[Masterclass] Bob Iger teaches Business Strategy and Leadership (Bob Iger)

ARTS & ENTERTAINMENT
Learn how a strong brand can help consumers navigate an increasingly complex world.
13 video lessons (2h 11m)
Meet your new instructor: former CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
LESSON PLAN
01. Introduction
02. Using Your Time Effectively
03. Focus, Strategy & Priorities
04. Taking Giant Swings: Pixar Acquisition Case Study
05. The Art of Negotiation
06. Creating Brand Value
07. Expanding Your Brand: Marvel Acquisition Case Study
08. Anticipating What Consumers Want
09. The Importance of Risk-Taking
10. Navigating Complex Deals: 21st Century Fox Case Study
11. Managing Industry Disruption: Disney Plus Case Study
12. Tenets for Success
13. Conclusion